Creative Challenge:
To build and refresh the "dynamic duo" program which is a partnership with the NBA along with a promotion, while building the Reese brand visibility at retail and driving purchases.
Creative Solution:
We started by building a clean lock-up that communicated the contest while intergrading the brand and program logos. We then chose a powerful visual that would connect Reese's brand and the NBA (the dunking cup into the net). Finally, we incorporated the hero Reese's products and sign off with our Official Chocolate of the NBA logo creating this impactful and dynamic key visual.
To build and refresh the "dynamic duo" program which is a partnership with the NBA along with a promotion, while building the Reese brand visibility at retail and driving purchases.
Creative Solution:
We started by building a clean lock-up that communicated the contest while intergrading the brand and program logos. We then chose a powerful visual that would connect Reese's brand and the NBA (the dunking cup into the net). Finally, we incorporated the hero Reese's products and sign off with our Official Chocolate of the NBA logo creating this impactful and dynamic key visual.
